What is a chatbot?

A chatbot is a digital assistant that automatically answers customer questions via chat. It uses pre-set scripts or artificial intelligence to conduct conversations and provide information. The purpose of a chatbot is to help customers quickly and efficiently, without the need for immediate human intervention.

Chatbots are often used on websites, in apps, or via messaging platforms such as WhatsApp and Facebook Messenger. They can answer simple questions, schedule appointments, or refer customers to an employee when necessary. This saves time, reduces costs, and improves accessibility.