What is a contact center?
A contact center is a central department or solution within an organization where all customer interactions are handled. This can be done through various channels such as telephone, email, chat, social media, and WhatsApp. The purpose of a contact center is to help customers quickly and efficiently, regardless of the channel they choose.
Unlike a traditional call center, which focuses primarily on telephone calls, a contact center offers a broader approach. It uses technology to route calls, display customer data, and monitor performance. This enables companies to provide consistent and personalized service.