What is live chat?

Live chat is a communication tool that allows customers to contact an organization directly in real time via a chat window on the website or in an app. It offers fast and accessible support, allowing customers to get immediate answers to their questions without having to call or email.

Live chat increases customer satisfaction because it is personal and efficient. Employees can conduct multiple conversations at the same time, which reduces response time. Modern live chat solutions offer additional features such as automatic greetings, integration with CRM systems, and chatbots that handle simple questions.