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What is omnichannel customer contact?

Omnichannel customer contact is a strategy in which all communication channels, such as telephone, email, chat, social media, and WhatsApp, are seamlessly connected. The goal is to offer customers a consistent and personalized experience, regardless of which channel they use to contact you.

Unlike multichannel, where channels function independently of each other, omnichannel ensures integration: all interactions are recorded centrally. This means that a customer who first asks a question via chat and later calls does not have to explain everything again. This increases customer satisfaction and makes processes more efficient.

Want to know more about TriniCo

At Trinico, we help organizations manage omnichannel customer contact in a simple and clear way, so that every interaction counts and contributes to a better customer experience.

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